keeping one eye open

If there’s anything I’ve learned in this first week, it’s to keep an eye (and an ear) open. I don’t think I’ve ever eavesdropped as much as I have the past few days. People talk about current trends, community events and just plain weird subjects- aka what we, as reporters, should be listening to. So, that’s what I did. And that’s how I found Scotty Cox.

My roommate works at Zimmer Radio & Marketing Group in southeast Columbia (my community region for a few weeks). We were casually sitting in our living room and she was telling me about how awesome it was that Clear 99 radio had received nominations for few different Marconi awards.

I didn’t think anything of it at the time, but then realized, hey – they just won an award that sounds interesting. I asked her to forward me the email about the award so I could do more digging. I soon found out Scotty Cox, one of the radio hosts, had won Small Market Personality of the Year. Ding, I’d just stumbled upon my first pitch-idea.

It’s amazing what you can find if you simply pay attention.


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